Geoff Balfour

Geoff has broad, deep and long business experience observing, practicing and studying, sales, marketing, general management and leadership disciplines. His practical hands on approach to business challenges make him an ideal mentor, coach and adviser for businesses at all stages of development.

Although well versed and practiced in strategy formulation and implementation, analysis, organisation and structure, his true passion is in performance improvement through Change, Customer Service and Leadership. For Geoff Customer Service, in its very broadest sense, is the ultimate business strategy for sustainable competitive advantage, business transformation, market dominance, highest profitable and optimum efficiency.

Achievements:
Over many years Geoff has had many business achievements including:

• Strategy Formulated European strategy for international technology company.  Developed plan for sustainable 10% – 15% annual sales growth and reduce operating expenses by more than 30% over the planning period.
• Leadership Spearheaded turnaround of underperforming subsidiary to become European headquarters. Restructured organisation, and implemented continuous improvement processes. Sales increased from £2.5M to £4.4M in 36 months
• Customer Service Introduced customer needs/satisfaction programme as key statistical measure to achieve sustainable profitable growth.
• Marketing Designed and implemented market entry plan for new technology to restorative dental market. Researched market, opinion-formers and influencers. Established distribution, support, promotion and sales activities. Developed sales to exceed the planned £300,000 revenue target in 24 months.